Advedro - The New Era Of Digital Advertising
Definitions
  • Ads: Ad advertisements / creatives/ advertising materials.
  • Adopto: in-house built auto optimizer for optimizing campaigns.
  • Advertising balance: Available amount for purchasing traffic.
  • API: application program interface.
  • CDN: Content Delivery Network.
  • CPA: Cost Per Action.
  • CPI: Cost Per Impression
  • CPM: Cost Per Mille (1000) Impressions
  • vCPM: Viewable CPM
  • DSP: Demand Side Platform
  • eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal
  • Effective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…)
  • Frequency Capping: Restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad
  • Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor
  • HTTPS: Hyper Text Transfer Protocol Secure
  • ISP: Internet Service Provider
  • Landing page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase
  • NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad with a size of 300×250 or 250×250.
  • Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet via desktop, mobile, email or any utility or game console
  • OpenRTB: Open Real-Rime Bidding.
  • QBS: Queries Per Second.
  • ROI: Return On Investment
  • RON: Run On Network
  • Rank: How well a particular web page or web site is listed in a search engine or advertising results.
  • Retargeting: Targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing Advedro to retarget them when they browse other websites.
  • S2S: Server to Server tracking.
  • SaaS: Software As A Service.
  • SSP: Supply Side Platform.
  • Universal Resource Locator (URL): Is a character string that specifies where a known resource is available on the Internet. In other words, it’s the address of your web page
  • VITA: In-house built AI powered technology blocking fraud traffic: